As we wander down this dusty road I like to call 2018, it isn’t very hard to figure out where we’re all headed. Not really. The real trick might be to remember where it all started from, if that’s not already lost in the ether.
Might already be too late.
Social Media Decay Guide for Musicians
Facebook: Virtually useless at this point. The algorithms introduced years ago have locked out most pages, especially band pages. Pay to play (which is never worth it) is the only way to be seen… and really, it doesn’t work. As a general rule, if you have the product, you need to be the one that’s getting paid.
Twitter: Introduced Shadow Banning recently, so yeah… now a dead platform for most people. Believe me, the banning is a real thing. You can tell if your profile is shadow banned by first logging out of Twitter. Clear your browser cache, then search for your profile name in the Twitter search bar. If nothing comes up, you’ve been secretly shadow banned, which means it looks like your posts are happening as usual, but they go no further than to you and your followers. Shadow Banned is locking someone in their own bubble, their own echo chamber… with no real way of making their posts public.
YouTube: Oh, where to start? This site was only good for about 5 seconds, real time. It has always kept 80% of all profits and in their over eager attempt to censor political views they don’t like, all musicians now suffer. Channels have been deleted, and demonetized (mine included) under the new Nazi guidelines. Dead for anything other than storing the music videos you can’t get anyone to watch anyway.
Google+: No verdict on this one yet, but I suspect the audience might be… uh, missing? I post videos to various groups, and it seems to be open right now but my band profile seems to be hidden (like on all the other sites above). Let’s say that G+ is in route to being decayed, mayhaps not quite there yet.
Soundcloud: Dead. Died a while back as soon as they removed their groups. You can store your tracks on a page there, but really… that can be done almost anywhere now.
Instagram: Good for networking, and sharing band pics from what I can see. I’m pretty sure you can Pay for Play here too, to get your pictures out there… but probably not necessary.
Note: I’ll be adding and reposting this list from time to time, so if you have any sites to add please leave them in the comments below. Thanks.
So, with all that out of the way…
Whether or not you’re a musician, or just into music, or in a band trying to get your songs heard, or simply a fellow traveler lost in the mist… social media now rules our lives. It would be great to think that we could just unplug, but really… we can’t. Social media is hooked into everything.
Look where I’m writing this.
Best of luck, and feel free to clue me in about other sites. I’m afraid at this point, there are no music friendly sites even remotely helpful for us musicians (except this one of course).
Disclaimer: The above are opinions, and part of a blog. If you don’t like it, don’t read it.